Just the title of this article makes us cringe: "A marketplace-driven sport makes strides in the US." Wow, so it's kind of like Valentine's Day, but with no sex or historical background. Yeah, sounds like fun:

When a Finnish ski-pole maker wanted to sell more poles, it didn't pray for snow: It created a new fitness activity in which people use their ski poles to walk year-round on perfectly dry trails, even on city streets.

If you don't need support while walking, like a cane or walker or something, and you're prancing about town using ski poles, yes you look like an idiot — and a gullible-ass consumer.

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