Back in the day, single-sponsor TV and radio was all the rage, from the Texaco Star Theater to the still-running Hallmark Hall of Fame: a company would allow producers to skip the commercials and promote one product or brand. The idea is coming back, and local radio station WFNX is cashing in with a Snapple deal:

For the next 40 days a station in Boston will be, when it comes to advertising, all Snapple, all the time.
Beginning tomorrow, the Snapple line of teas, juice drinks, waters and other beverages sold by Cadbury Schweppes will be the sole sponsor of all programming and promotions on WFNX, a Boston FM station that also broadcasts through affiliates into Maine and New Hampshire. The sponsorship, which is costing Snapple more than $2 million, will enable the three stations that compose the WFNX Radio Network to eliminate all conventional commercials from the Memorial Day weekend through the Fourth of July.

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